Virtual cars don’t replace clay models, but rather augment the design and sales processes in ways never before possible. Clay models have been a staple of the auto industry for decades, with good reason—there’s nothing like being able to envision the physical vehicle, to run your hand along its lines. But clay models are one-offs with limited use, whereas virtual models can provide unlimited options at every phase of manufacturing, including sales.
Through a VR experience of a digital car, a customer can gain insights in a way that clay models can’t provide. They can take a virtual drive through the streets of a busy city or the tree-lined lanes of the countryside. They can check out the level of visibility through the windshield, press buttons on the console, adjust the rearview mirror, and even change the radio station.
And best of all, with VR, the time from design to