The Business Car Files: DS Automobiles


06 October 2020


Author: Simon Harris

DS Automobiles, PSA’s technology leader, is on course to meet the EU’s carbon emission targets as it establishes itself as a premium brand. Simon Harris talks strategy with UK MD Alain Descat.

When we talked with Alain Descat late in July he was keen to share the news that DS Automobiles was the only multi-fuel premium car manufacturer to be comfortably in line with the EU average CO2 emissions target.

He told us the DS average for the first half of 2020 was 79.9g/km, while other premium car manufacturers (whose ranges were not solely electric) had not succeeded in going below 110g/km.

Manufacturers must meet an average of 95g/km this year for the cars they sell or risk fines imposed by Brussels. There is a formula that rewards the sale of pure EVs, and DS Automobiles

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Fewer festive discounts on automobiles this year

Chennai: With the festival season just round the corner, car companies are offering between Rs 25,000-Rs 75,000 in cash and other benefits on mass market cars and SUVs. However car dealers and car marketers say the discounts are 10%-20% lower (depending on the model and market) than last festival season. Also the benefit packages are higher on small cars and sedans whereas best-selling and/or just-launched SUVs are not offering any cash benefits at all.
Car dealers say the reason for the lower discounts is because of lower stock build up this year.
M&M dealer Nikunj Sanghi of JS 4Wheel Motor said that the packages this time round are lower because demand was poor or yet to kick in. In 2019 there were many more unsold cars waiting in dealerships. “Last year, the industry was making a transition from BS4 to BS6 and discounts were in line for liquidation of BS4
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The History of German Automobiles

In 1870, when Nikolaus Otto and his partner Karl Benz independently developed their internal combustion engines, which were four-stroke at the time, Germany was placed on the map as the birthplace of modern autos and the history of German Automobiles had begun. During the latter part of 1870, Karl Benz began experimenting with their engine design and some how ended up attaching it to a couch. This would forever be the genesis of today’s modern automobiles. And by 1901, the country of Germany produced roughly 900 autos per year.

Robert A. Brady, an American economist, documented extensively Germanys rationalization movement which helped to mold their industry’s focus during the 1920s. While Bradys general theories about this movement were applicable to Germanys auto industry, the Weimar Republic in its latter years saw the industry in declining health. And because of Germany being extremely reticent when trying to develop its automotive industry, … Read More

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Save Money on Automobiles

Okay folks, one thing we all face sometime is the need to replace that old junker in the driveway. You know what I’m talking about, that car that you leave at home because you don’t want to pay your bus fair and a tow bill! The problem is with the economic crisis who can afford a car? You could spend hours wandering around used car lots and talking to people who act like they are your best friend only to end up paying too much and thinking you got a good deal. You could scour the classifieds for that perfect car, but who wants to spend half the day on the phone and the other half looking at other peoples cars? The secret to saving money is to think like a business!

Dealerships utilize many ways to stock their inventory, one of the best is used car auctions. Car auctions … Read More

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