When you drive or walk down the street, don’t you pay attention to the large vinyl banners hanging in front of business and other store fronts? Chances are you see them and remember them, simply because they are so eye-catching. These outdoor signs can be quite effective advertising tools whether you have taken over management of an existing business or you are a new business owner. However, there are some simple do’s and don’t in regards to how you utilise outdoor signage.
It is important, if at all possible, to use your logo or trademark on your banner so that you establish and boost brand awareness for your business. When possible, choose eye-catching graphics and colours as these are more likely to draw the eye. If your vinyl banners are seasonal, you could choose colour and artwork that relate to that particular time of year. This idea is … Read More