Southern Farm Bureau launches new insurance program, DriveDown, that rewards drivers based on safe driving behavior captured from mobile app

CHICAGO, Oct. 13, 2020 /PRNewswire/ — Today, top-30 American auto insurer Southern Farm Bureau Casualty Insurance Company (Southern Farm Bureau) announces it has launched DriveDown, a new mobile telematics insurance offering that rewards customers for their safe driving habits.

The DriveDown mobile app provides feedback about how a person drives to help improve driving and reduce his or her auto policy deductible. Drivers can download and enroll in DriveDown from their mobile phones. The app starts helping customers become safer drivers quickly through an engaging experience and ongoing feedback. Safer driving equates to extra peace of mind during the COVID-19 pandemic. 

“Safe driving is a very important issue for Southern Farm Bureau, and we are always looking for ways to protect our customers from the hazards of the road,” said Ben Kimmons, Southern Farm Bureau’s vice president, Actuary and Research and Development. “With Arity’s deep expertise in insurance

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