Zenith: Auto Category Ad Spends To Plummet 21% In 2020

Automotive advertising expenditure is forecast to shrink by 21 per cent in 2020 across 10 key markets, according to Zenith’s Automotive Advertising Expenditure Forecasts. That’s two-and-a-half times faster than the decline of the ad market as a whole in these markets.

The spread of COVID and its effect on the global economy have left consumers uncertain about their financial futures and unwilling to commit to large purchases. Car manufacturers have also suffered from disruption to their supply chains, as lockdowns shut down manufacturing in different countries at different times. Faced with pressure on both supply and demand, car brands cut their ad budgets very sharply when the severity of the crisis became clear. The months of April and May had the greatest decline in most markets. Year-on-year declines have since eased, and Zenith expects them to moderate progressively over the rest of the year.

However, automotive ad spend is

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Futons – Studying The Men, The Patents And The Inventions Behind This Fascinating Furniture Category

Having worked in furniture for many years I am always fascinated by the accomplishments of those who create innovation in new furniture products. The category that has most fascinated me over the years is in the way of futon frame designs. Studying early futon frame designs gives us an interesting visualization of how early futons have influenced the modern designs we see today in a category that was relatively unknown until the last decade. Futons as a furniture category have only existed for about the last 25 years. In that time however they have worked their way from being specialty store furniture into mass merchant and big box stores alike who offer varying brands and qualities of these frames. In this article I’ll provide you an overview of the early pioneers of the futon industry and their inventions and innovations for various futon designs from the beginning along with references … Read More

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