In 2020, the automotive sector has been bucking its reputation for being stuck in its ways and lacking innovation. PSFK researchers studying the industry have been tracking major points of strategic brilliance allowing auto brands and dealers alike to provide state-of-the-art activation, discovery, trial and purchase experiences. As part of a deep-dive report unpacking the swiftly evolving omnichannel and largely digital-first path to purchase for car buyers, the team found an industry increasingly defined by an ability to bridge the physical and digital worlds. Here, we share from the report five of the most actionable trending strategies for innovative auto retail, brought to life with examples from the industry’s leading players.
Immersive Exploration — For many shoppers, digital commerce still presents the barrier of not fully explaining how a product might fit or work within a customer’s lifestyle. Retailers are bringing their digital content to life by partnering with VR,