Racing Group Says Coca-Cola Used COVID-19 To End Deal

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Law360 (September 21, 2020, 10:36 PM EDT) —
The National Hot Rod Association hit Coca-Cola with a lawsuit in California federal court Monday accusing the beverage giant of exploiting COVID-19 to terminate a $34 million sponsorship agreement, saying the court should “prevent Coca-Cola’s unilateral exit from a valid and binding agreement, under cover of a global tragedy.”

According to the lawsuit, Coca-Cola and the Glendora, California-based NHRA — which bills itself as the world’s largest auto racing organization — have an 18-year relationship over

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