Tesla will struggle to make $25,000 car compelling, says auto expert

  • Elon Musk said last month that Tesla will sell a $25,000 car “about three years from now.” 
  • The company has long worked to bring down its prices, and announced multiple innovations to help it get there at its “Battery Day” presentation last month. 
  • But those innovations may not be enough to create a vehicle customers are still willing to pay for, says auto manufacturing expert Sandy Munro. 
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Elon Musk had plenty of innovations to show off at Tesla’s Battery Day in September.

Advancements in battery design, chemistry, and even manufacturing processes should help the company bring down costs while producing more total power output and increasing factory efficiency. Coupled with factory automation improvements from the days of “production hell” and the infamous tent, Tesla should be able to produce a car that sells for $25,000 in around three years, Musk said.

It would

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