automotiveMastermind Integrates New CARFAX History-Based Value Trade Book With its Market EyeQ Sales Platform

NEW YORK, Sept. 10, 2020 /PRNewswire/ — automotiveMastermind®, a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers, has integrated its Market EyeQ sales platform with CARFAX History-Based Value (CHBV), allowing dealers to choose CHBV as their preferred valuation tool when evaluating a trade-in vehicle.

Mastermind and CARFAX are part of IHS Markit (NYSE: INFO), bolstering both organizations’ products by highlighting the advantage of high-quality data partnerships. This integration aligns with Mastermind’s goal of consistently enhancing Market EyeQ to enable its dealer partners to sell more cars with high returns.

CARFAX has more than 24 billion vehicle records. CHBV is the only VIN-specific valuation tool available in the market today that is powered by unique CARFAX vehicle history data. It weighs several factors including driver’s home location, the VIN-specific history of that vehicle, and current market conditions.  By accounting for vehicle history, no

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