A shift toward electric future has made it necessary for industry players to reorient their business model and accelerate the electric vehicle (EV) game. Last week, a few auto biggies including General Motors, Ford and Toyota provided updates on their efforts toward an electrified future. General Motors is leaving no stone unturned to demonstrate its EV prowess. Following strategic alliances with Nikola and Uber during the week ended Sep 12, General Motors took the EV game a notch higher in the past week. The U.S. auto giant unveiled the Ultium Drive system via which it seeks to build a vertically integrated electric car business, much like Tesla.
Meanwhile, Ford revealed ambitious plans to develop a $700-million plant at the Rouge complex, wherein it will manufacture the first all-electric F-150 pickup, whose sales are expected to start by mid-2022. The Rouge Electric Vehicle Center will enable battery assembly and production of