06 October 2020
Author: Simon Harris
DS Automobiles, PSA’s technology leader, is on course to meet the EU’s carbon emission targets as it establishes itself as a premium brand. Simon Harris talks strategy with UK MD Alain Descat.
When we talked with Alain Descat late in July he was keen to share the news that DS Automobiles was the only multi-fuel premium car manufacturer to be comfortably in line with the EU average CO2 emissions target.
He told us the DS average for the first half of 2020 was 79.9g/km, while other premium car manufacturers (whose ranges were not solely electric) had not succeeded in going below 110g/km.
Manufacturers must meet an average of 95g/km this year for the cars they sell or risk fines imposed by Brussels. There is a formula that rewards the sale of pure EVs, and DS Automobiles