German Digital Ad Growth Will Stagnate amid Economic Turndown

No country will escape the coronavirus pandemic unscathed, and all around the world, local public health crises have led to substantial economic downturns. Germany has handled the unprecedented challenge better than most, and its industrial base has proven to be more resilient than many of its counterparts across the globe. But the country has not avoided substantial economic disruption, despite the competence of its public health governance.

The dominant vertical for digital ad spending in Germany has always been the retail industry, but auto has traditionally been the other big digital ad buyer. This makes sense given the auto-centric makeup of Germany’s industrial manufacturing economy. Beyond auto, the travel industry too has been a substantial digital advertiser in years past. Thus, auto’s dramatic 25.7% decline in digital ad spending, coupled with the unprecedented 38.7% drop in travel digital ad spend, explains the general stagnancy that Germany’s digital ad market will

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Ford applies for German COVID-19 loan guarantees: Handelsblatt

BERLIN (Reuters) – Ford Motor <F.N>, which operates two auto plants in Germany, has applied for 500 million euros ($582 million) of German loan guarantees aimed at cushioning the impact of the COVID-19 pandemic, business daily Handelsblatt reported on Monday.

While Germany has given coronavirus-related aid to companies such as auto parts supplier Leoni <LEOGn.DE>, Ford would be the first major carmaker in the country to receive such help from the government.

The auto sector, one of the key pillars of Germany’s industry, was struggling even before the pandemic due to the shift towards electric vehicles and lower worldwide demand.

Ford wants the federal government to grant most of the loan guarantees, while a smaller share is expected to come from German states, Handelsblatt said, without citing its sources.

The company said it was part of its normal business to be in contact with financial institutions, without providing further details.

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German health minister expects vaccine in 2021

BERLIN — Germany’s health minister says he expects a vaccination for the coronavirus to be ready to start rolling out in the first quarter next year.

Health Minister Jens Spahn and Research Minister Anja Karliczek had said in September that they hoped to be able to start vaccinating the most at-risk group of Germans in the first months of 2021, and Spahn said Monday that prognosis is on track.

“As things stand today, Oct. 12, I assume that we’ll be able to begin in the first quarter of next year,” Spahn said during a video conference with the Ifo Institute research think-tank.


Vaccinations would be voluntary, and go first to people with preexisting medical conditions, the elderly and people working in health care and nursing homes.

Germany is supporting several efforts to develop a vaccine, and Spahn said eventually there should be more than enough to go around.

“If all

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Accelerated job cuts in German auto industry

Barely a day goes by without a new announcement of cutbacks and job cuts in the auto industry in Germany. The coronavirus pandemic is being deliberately used to slash costs and increase profits.

Last Tuesday, Daimler CEO Ola Källenius announced at a conference with investors that the Mercedes auto division would reduce its fixed costs by more than a fifth by 2025 (compared to 2019) by cutting capacity and personnel costs.

Källenius made no effort to hide the reason behind the decision. The plan was to restore profits to double-digits by 2025. Even under unfavourable conditions, the company was aiming for a profit margin “in the mid to high single-digit percentage range.”

Protest in front of the Daimler plant in Berlin

The cuts program, which was already announced in recent months, is expected to result in the loss of around 30,000 jobs worldwide, i.e., almost one in ten. While the

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Best Shot at F1 German Grand Prix Returning to Nurburgring in ’21 is COVID-19

Photo credit: ullstein bild Dtl. - Getty Images
Photo credit: ullstein bild Dtl. – Getty Images

From Autoweek

  • The Nurburgring was not on the original, pre-COVID schedule for Formula 1 in 2020.

  • The circuit was sold in 2014 to a Russian billionaire who was not so keen on F1 high fees to host a Grand Prix.

  • The local government has no interested in helping to fund the race.

First, a history lesson.

Back in 2008, before the global financial meltdown, it seemed like a really good idea to build a theme park next to the old Nürburgring, based on the fame of the circuit.

The idea was to attract people from far and wide and generate the kind of revenues that a modern racing circuit requires if it is to host a Formula 1 Grand Prix in the modern age. The theory was that tens of thousands of visitors would be willing to trek to the ‘Ring each

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I don’t want a German or French car, so what should I buy?

If your car has developed a fault, or for consumer advice, turn to Honest John by emailing honestadvice@telegraph.co.uk

Foreign err

I am trying to find a new car to replace my 2005 Volvo V70 diesel estate. I need a more or less exact replacement (manual or automatic), possibly a hybrid but not a diesel due to our low mileage. I would be very happy with another Volvo, but the V90 looks a bit bigger and quite expensive. I do not like SUVs much due to the bulk and height. I do not to buy anything French or German, but a Japanese or South Korean car would be fine. A Mazda6 looks suitable, but I think it is a bit bigger than my V70. Any ideas? BC

A new Mazda6 SW measures 4,805mm, so it is only about 100mm longer than your V70. It is available with either a 2.0- or

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Germany’s pandemic recovery raises age-old questions about European economy | Business| Economy and finance news from a German perspective | DW

In 1947, two years after the end of World War II, the European economy was in severe trouble. “We are threatened with total economic and financial catastrophe,” said then French Economy Minister Andre Philip in April that year.

There were many problems but the biggest was Germany. Two years after the Nazis had been defeated, Germany’s recovery had in many ways already been remarkable but economically it remained a basket case and Europe realized it needed its engine back. In part, the Marshall Plan’s purpose was to restore the German economy to the heart of Europe.

By the start of the 1950s, the European economy was in miracle territory but Germany’s miracle burned brightest. The next two decades were among the most prosperous in history.

Here in 2020, the European economy also finds itself at a pivotal and potentially perilous historical moment. The pandemic is ongoing and the economic recovery

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Ford applies for German COVID-19 loan guarantees – Handelsblatt

FILE PHOTO: Ford logo is pictured at the 2019 Frankfurt Motor Show (IAA) in Frankfurt, Germany September 10, 2019. REUTERS/Wolfgang Rattay

BERLIN (Reuters) – Ford Motor F.N, which operates two auto plants in Germany, has applied for 500 million euros ($582 million) of German loan guarantees aimed at cushioning the impact of the COVID-19 pandemic, business daily Handelsblatt reported on Monday.

While Germany has given coronavirus-related aid to companies such as auto parts supplier Leoni LEOGn.DE, Ford would be the first major carmaker in the country to receive such help from the government.

The auto sector, one of the key pillars of Germany’s industry, was struggling even before the pandemic due to the shift towards electric vehicles and lower worldwide demand.

Ford wants the federal government to grant most of the loan guarantees, while a smaller share is expected to come from German states, Handelsblatt said, without citing

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German and Italian Design, BMW and 3T Cycling, Spawn a Gravel Worthy Bike

If you don’t know much about the bike world, anytime a company has the word cycling in its title, they usually do things on a different level. 3T Cycling has a heritage dating back 1961 as one of the leaders in lightweight cycling.

Their initial products were composed of aerospace grade aluminum, but nowadays the use of carbon fiber composites has become the main material. Their products are usually found under some of the best Tour-de France athletes.

But what do they have to do with BMW. Frankly not much. BMW probably just wanted to offer their customers a certain something something for their would-be customer. Maybe, it’s all about the marriage of two companies to spawn a beautiful child. And I must say this offspring gets a huge like from me.

To understand what she’s made for, I’m going to take you on a short visual trip. It’s 6:00

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German know-how for the e-mobility boom in China: BENTELER at Bosch booth at Auto Beijing

SALZBURG, Austria and PADERBORN, Germany, Sept. 25, 2020 /PRNewswire/ — The rolling chassis for electric vehicles, jointly developed by BENTELER and Bosch, will be on show in Beijing, China from Saturday at the Beijing International Automobile Exhibition 2020. Electric car manufacturers, also those new to the electromobility market, can find out about the advantages of the modular and scalable platform solution at the Bosch booth until October 5. It allows new models to be brought to market much more efficiently and faster than was previously the case. Furthermore, car manufacturers benefit from the decades of BENTELER’s experience as a global partner to the automotive industry. In this way BENTELER is playing an active role in the Chinese electric mobility boom.

China is the world’s largest market for electric and plug-in hybrid automobiles. After the production stop in spring, the industry recorded strong growth in electromobility for the fifth

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