What the GM-Nikola Deal Means for the Automotive Future

On the heels of the joint announcement from GM and Nikola about their deal to build the next generation of electric trucks, IEN tapped Maziar Adl, CTO of product decision analytics platform, Gocious, for a Q&A to discuss the significance of the announcement for auto manufacturing, how companies need to work together to make the manufacturing process seamless though the next digital revolution, and what this means for the future of the industry.

Q: Can you briefly explain what this news means for the larger manufacturing ecosystem and how you think this will play out within the coming months?

Maziar Adl, Gocious: Over the past few years, a race has begun within the auto industry to quickly develop vehicles powered by energies other than fossil fuel. While not a new effort, manufacturers are now speeding up processes to bring green alternatives to life because of rapid advancements in technology and

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