If you are in the business of selling cars you know better than any of us how the downturn in the economy has hurt business. There was a time when you barely had enough time to get all the cars you were selling out the door, now sometimes days go by without a single car being sold. It is in times like this that savvy business owners learn how to adapt. One of the best ways to get more sales is to tap into areas of your market which has been left stagnant for some time.
Advertising is the means by which most people will hear about your business. The internet is the number one way you should be advertising people are using it more and more. Yet did you know that studies have shown that outdoor advertising comes in a close second behind the internet? Not only is it one of the largest growing sectors, but it is effective. Unlike a website you cannot click off a large LED display sign. Unlike a commercial you cannot fast forward it or change the channel. When people are passing by your business they should be assaulted by your advertising. It should reach out and grab them.
There is no better way to do this than by using a large LED display sign. These signs are durable, cost effective, and green in that they use very little energy. You can get them in a wide array of colors and pixels. In fact the full color ones that my company manufactures look like a plasma screen TV from a hundred feet away. They are absolutely amazing!
When your company has a sign like this it reaches out and grabs people. Specifically it grabs people that might not have been thinking about buying a car today. Yet when they saw your sign it draws them in. These people can quickly be converted into paying customers by your professional sales team. Today’s car market is absolutely brutal, only the dealerships that “get it” will survive in the next few years.
LED signs and displays used to be very expensive, but in the past few years they have become very affordable. Not only that they last nearly forever. A typical LED bulb will last you for over a decade before it needs to be replaced. I have been in the business long enough to know that when a sign goes up, so do the sales numbers!