Red Raspberry Zingers – Twinkie in Sheep’s Clothing

There they sat, on the convenience store shelf. Something I hadn’t eaten since junior high, a twin pack of Red Raspberry Zingers. Yellow sponge cake with a creamy middle coated with coconut and luscious raspberry icing.

But as I bit in, something was wrong. I had not eaten a Red Raspberry Zinger since junior high, since 1989. Not since the Interstate Brands take-over of Dolly Madison Bakeries. Zingers, for quite some time, have been made by Hostess.

I may be griping about one more mega-merger in a corporate society. Across America regional bakers fall in the tightening of corporate supply chains. The sadness of the fall of Dolly Madison and its commercials sponsoring Charlie Brown Holiday Specials; perhaps a more efficient world of today works more efficiently. There is not enough room on grocers’ shelves to stock ump-teen bakers’ goods. There are only so many three foot spaces to go around. Hence the fall of my childhood favorite, the Dolly Madison Zinger.

But sadly, as I bit into the Interstate Zinger, it was merely a Twinkie coated with red raspberry icing and coconut. Note to corporate America, if you are going to kill an icon, let it die a honest death. Do not intravenously pump the life of a Twinkie into the body of a Zinger.

And reader, should you gleefully find yourself cracking open a twin-pack of Zingers someday, wishing for the days of junior high, let that Zinger roll over your palate. Please discern what you are eating. Join the taste buds and memories of consumers that discern this Twinkie in sheep’s clothing.