How often have you looked at a used car advertised online for, say, £12,995 and decided to visit the dealership to look at the car. But when you arrived, you discovered that the price on the car was actually £14,995?
It is not unusual for used car dealers to advertise the same car at different prices on different websites, or to have a higher price on the car window and a lower price advertised on the web. There are usually two reasons for this: 1) if a customer hasn’t seen the lower price advertised elsewhere, the dealer can try and sell the car at the higher price; or 2) the dealer can claim that the car has ‘already been reduced’, to try make the car look like a better deal. This strategy is used to stop a customer haggling for a lower price.
Plenty of used car dealers are very … Read More