Last April and into May, car sales were looking bleak.
According to CNN, major automakers reported a “more than 30 percent drop in U.S. sales in the second quarter, the biggest plunge in sales since the Great Recession and the auto bankruptcies of 2009.” But as government stimulus checks began trickling in, wholesale business started picking up. And the data science team at KAR Global, a tech company that provides physical and digital wholesale marketplaces for buyers and sellers, noticed.
By mid-June, KAR tech professionals decided customers would benefit from the valuable buyer information they were seeing through proprietary company dashboards. So they made the internal data mapping buyer demand and excess seller inventory external-facing — in less than a week.
“We knew, for example, there was no buyer activity in the Northeast, based on the data from the retail side,” Vice President of Product Management & Data Services Joe