When Prime Day was first announced in 2015, it was swiftly and brutally roasted. No one thought Amazon could get away with making up a holiday. By year two, we at WIRED had changed our tune, and five years later, Prime Day is so big that Amazon makes more money from it than Black Friday and Cyber Monday.
The day has slowly expanded into 48 full hours of deals too. The Prime Day 2020* sale starts on October 13 at midnight PT, and it ends on October 14 at 11:59 pm PT.
As usual, WIRED will cover the discount madness, sifting through the offerings to pull out the best Prime Day deals. We’ll also keep a close eye on the inevitable competing sales from the likes of Walmart, Target, and Best Buy too. Below you’ll find our favorite early deals that you can shop right now, plus some expert advice